From the Zunerama blog:
This week revealed some more hints from Microsoft about its strategic plan for Zune. According to Microsoft marketing director Jason Reindorp, the company has a "realistic, three-year plan" for Zune.
"You couldn't get a more entrenched competitor," he said in reference to Apple's iPod. "But we feel really good about the first steps that we've taken."
He noted that the Zune had already captured a 10.2 percent market share in the U.S. in the 30 gigabyte player category, and was on target to sell over a million players by June 30.
"We're not simply trying to play catch up with Apple," he said. "We are very realistic, we have what is essentially a three-year plan to firmly and solidly get on the radar."
Microsoft seems to be planning for Zune to have steady and relentless growth, and to ultimately become a major force in the digital player market.
From the interaction I've had with Microsoft's Zune team, they seemed from the very start to have steeled themselves for a long-haul battle. Which, come to think of it, is one of the things Microsoft does best.
So here we are... two months and one week into that 3-year plan. If the opening weeks are any indication... it's going to be an exciting next few years for Zune.
Thanks to Engadget
for the story lead.