This is the first of two Zunerama blog stories related to this survey:Over half of iPod owners would switch to Zune
Independent research conducted in October indicates that over half of iPod owners would likely switch to Zune when they buy a new player, according to Yahoo Biz.
58% of iPod owners that are planning to buy a new player in the next year would be "somewhat likely" or "extremely likely" to choose a Zune over an iPod or any other player.
ABI Research, an independent research firm, surveyed 1,725 teenage and adult US residents in this study.
Interestingly, for owners of players other than iPod, the percentage was about the same: with 59% indicating that they would be somewhat likely or extremely likely to choose Zune over other choices.
Only 15% of iPod owners said they were "not very likely" or "not at all likely" to choose Zune.
"Our conclusion," says principal analyst Steve Wilson, "is that iPod users don't display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products."
I called ABI Research this morning, with questions about the survey. We'd like to know more about how survey respondents were selected, how Zune was described to the respondents, and demographic information.
ABI also confirmed with Zunerama this morning that the research was independent, and not commissioned by any organization. ABI sells their research through subscriptions such as their Consumer Electronics research service.
As we learn more details, we'll post updates here. But this is a very promising sign for Zune's prospects.